Pinterest helps people find things they want to buy, especially on Amazon. It is different from other social media because it focuses on imagery that inspires users to try new things and save the things that they like into collections for later.
What makes Pinterest special is how it turns browsing into shopping. Users look through pictures (called Pins) of products they might like. This helps them find new items they wouldn’t see elsewhere. When users save and share these pictures, more people see the products. This is good for brands selling on Amazon, because people often buy things they first saw on Pinterest.
Studies show that almost all Pinterest users (90%) use the site to plan what they’ll buy. Many say they’ve bought things after seeing them on Pinterest. Pinterest users are more likely to buy things they see compared to users of other social media platforms like Facebook, Instagram, google, tiktok and others.
Most Pinterest users (about 60%) are women, especially younger ones from the millennial and Gen Z age groups. They use Pinterest for many things, like finding DIY project ideas and fashion inspiration.
People naturally respond well to pictures, which is why Pinterest works so well. Users don’t just look at pictures – they carefully choose and save images of things they like. This helps them feel more connected to the products they see.
The way things look on Pinterest is very important. The site is full of beautiful images that make people want to keep browsing. Users create digital wish boards that show what they want their lives to look like. This makes them more likely to buy things later.
Pinterest users are different from other social media users because they’re often planning to buy something. While people use Facebook or Instagram to talk with friends or be entertained, Pinterest users usually have a goal in mind, like planning a purchase or finding ideas for a project.
Studies from Harvard Business Review found that Pinterest users are 10 times more likely to buy something they saw on Pinterest compared to other social media sites.
Pinterest helps users make shopping lists with pictures. This helps them remember what they want to buy and makes them more likely to actually buy those things. Users can explore many different products and get to know brands better.
