Based on the data, Amazon sellers should strongly consider advertising on Pinterest due to its unique user base and cost-effectiveness. Pinterest boasts over 522 million monthly users who are often in a purchase-planning mindset, making them highly receptive to ads. The platform’s visual nature and focus on inspiration suggest that ads can be quite effective when well-targeted. Furthermore, the average CPC for Pinterest ads can be as low as $0.00 – $0.20, and CPM is between $0.00-1.50 , making it a potentially cost-effective option. This is especially true when compared to the costs of Google and Amazon ads, which are at least $1-2 for CPC and $0.51 – $1000 for CPM. With a strong 7/10 user openness to ads and its demonstrated ability to drive conversions, Pinterest offers Amazon sellers a valuable avenue to expand their reach and boost sales
| Amazon PPC | Facebook Ads | Instagram Ads | Google Ads | Pinterest Ads | |
| Average CPC | Calculated using the 2.5 Rule, where each keyword should cost no more than 2.5% of the product’s sales price. Another source indicates an average of $0.95. | Traffic Campaigns: Average $0.83. Lead Campaigns: Average $1.88. Can range from $0.40 to $0.97. | Ranges from $0.40 – $0.95, depending on whether the ad has a destination URL or not. | $0.11 – $0.50 on average, though it can vary by industry. Average CPC is $4.66. Average CPC is between $1-$2 on the Search Network and under $1 on the Display Network10. Some industries have higher CPCs. | $0.00 – $0.20, though some businesses spend more. Another source states a range of $0.10 to $30.00 depending on pricing tier. The average CPC is $1.50 – $4.50 depending on the pricing tier. |
| Average CPM | Not explicitly stated in the sources, but costs are tied to CPC. | Not explicitly stated in the sources. CPM ranges from $3 to $87. | $2.50 – $3.50 for better-performing campaigns. | $0.51 – $10007. Most businesses pay $0.51 – $1.00 per 1000 impressions. CPM is impacted by ad placement on the Google Search Network or Display Network. | $0.00 – $1.50, though some companies spend more. CPM can be higher due to poor targeting, low relevance, or high ad auction competition. |
| Average Click Through Rate | 1.1-1.3% in social feeds, although another source notes that sellers may use CTR to target shoppers13. | Traffic Campaigns: Average 1.51%14. Lead Campaigns: Average 2.50%15. A good CTR ranges from 0.5% to 5%6. Average CTR is 0.90%. | A healthy CTR is around 2%. | The average click-through rate is 6.42%. | Not explicitly stated in the sources. |
| Number of Users for the platform | Over 310 million active users worldwide, with about 80% of those users in the United States. | 3.07 billion monthly active users. | 2 billion monthly active users. | There are over 40,000 searches made every second. | Over 522 million people use Pinterest monthly. |
| User Demographics | Not explicitly stated in the sources, but it can be assumed they are users who are interested in purchasing goods or services. | Facebook users are diverse, spanning all age groups and demographics. | Instagram users are often interested in visually appealing content and shopping. | Not explicitly stated in the sources, but it can be assumed they are users who are searching for information, goods or services. | Pinterest users are often looking for ideas and inspiration. The platform has strong user engagement in lifestyle, home decor, fashion and DIY projects. |
