In today’s competitive e-commerce landscape, Amazon sellers and brands face a common challenge: how to continue growing sales without simply throwing more money at increasingly expensive Amazon PPC campaigns. If you’re experiencing diminishing returns from your Amazon advertising or looking to expand your reach without cannibalizing existing efforts, it’s time to consider a new approach: PINcrementality.
Many Amazon brands find themselves in a frustrating position. After optimizing their product listings, mastering Amazon PPC, and establishing a solid customer base, growth begins to plateau. This happens for several reasons:
Diminishing returns on Amazon ads – As you scale your Amazon advertising spend, you’ll inevitably reach a point where each additional dollar produces less and less return. The most obvious keywords become more expensive, and you find yourself competing against other savvy sellers for the same audience.
The closed ecosystem challenge – When you advertise exclusively within Amazon, you’re limited to shoppers already on the platform. While this audience is massive, it means you’re often competing for the same eyeballs rather than bringing new customers into your funnel.
Incremental growth becomes elusive – True incremental growth means finding new customers who wouldn’t have discovered your products through your existing channels. As your Amazon strategy matures, these incremental opportunities become harder to find without exploring new territories.
Many brands overlook Pinterest as a solution to these challenges, focusing instead on more obvious social channels like Facebook and Instagram. This oversight represents a significant missed opportunity.
Pinterest isn’t just another social media platform—it’s a visual discovery engine where users actively plan future purchases. This fundamental difference gives Pinterest unique advantages for driving truly incremental Amazon sales:
A planning and discovery mindset – Unlike other social platforms where users scroll for entertainment, Pinterest users come with purpose: to find ideas, plan projects, and discover products that solve specific needs. This planning-focused mindset makes them more receptive to product discovery.
High purchase intent – Pinterest users aren’t just browsing—they’re actively looking for solutions. Research shows that 89% of weekly Pinterest users use the platform for inspiration in their purchase journey, making them valuable prospects for Amazon sellers.
Complementary demographics – Pinterest’s user base is diverse and includes many high-value consumer segments:
Untapped potential – Because most brands haven’t fully leveraged Pinterest for Amazon sales, there’s less competition and more opportunity to capture attention at reasonable costs compared to saturated channels.
Pinterest serves as the perfect top-of-funnel complement to Amazon’s conversion-focused environment. By introducing your products to consumers during their planning phase on Pinterest, you can drive them to Amazon when they’re ready to purchase, creating a truly incremental sales funnel.
PINcrementality is our approach to driving measurable, incremental Amazon sales through strategic Pinterest advertising. By connecting these two powerful platforms, we help brands tap into new customer segments without cannibalizing existing efforts.
Here’s what makes our PINcremental approach effective:
The result is a new growth channel that complements your Amazon strategy rather than competing with it.
Don’t let your Amazon sales plateau when there’s untapped potential waiting on Pinterest. Discover how our PINcremental approach can help your brand reach new customers and drive truly incremental growth on Amazon.
