Understanding vCPM on Amazon: A Complete Guide to Cost Per 1,000 Viewable Impressions
If your brand is struggling to scale your Amazon PPC efforts and move “up the funnel” into the awareness level, you will want to read this post. What is vCPM? vCPM, or Cost Per 1,000 Viewable Impressions, is an important metric and bidding strategy available to advertisers on Amazon’s advertising platform. Unlike traditional CPM (Cost […]